Jaymin Patel
Founder and principal consultant
Chemical engineer turned seller-doer. Nearly 30 years in industrial software: I started by writing plant software for dairy and beverage sites, and I have since led the pursuits, sat in the negotiations, and designed, delivered and rescued the programmes, across the UK, Europe and the Middle East.
I have been on every side of an industrial software deal
I trained as a chemical engineer at Loughborough and joined APV in 1997. My first real job was writing MES and track-and-trace software for dairy and beverage plants, which is why I still think about a design from the line first: what happens to it during a wet-clean changeover at 3am, with a short-staffed shift and a terminal behind a splash guard.
Over the next 20 years at Invensys and Schneider Electric I moved from engineer to project manager, consultant, pursuit leader and sales director. I led the pursuit for SATORP, the first project of its kind the company had won: an integrated MES for a greenfield refinery. I then served as its Technical Director for the first year, because the company had no delivery team set up for a programme that size. Later, at Wipro and KBC, I sold and led digital and energy programmes for national oil companies in Saudi Arabia, Kuwait and the UAE.
Along the way I have built pursuit teams, rebuilt a company's sales operating model during a turnaround, and coached engineers and consultants into senior sales, delivery and pursuit roles. In 2025 I built JEFF, a method that runs the whole sales-to-delivery cycle from one register, with AI doing the heavy lifting and an engineer checking every output. Leasha is how I now offer both sides directly: help to win the right work, help to deliver it, fixed prices, and a method that shows its evidence.
From writing plant software to leading $20M programmes
Twenty years with one business (APV, Invensys and Schneider Electric), then consulting at Wipro and KBC, then INDEFF and Leasha.
Graduate chemical engineer, APV
BEng Chemical Engineering, Loughborough. Joined APV in Crawley designing and quoting F&B engineering projects.
MES applications for major food and drink brands
Wrote MIS and MES applications for Diageo, Unilever, Nestlé, Danone, Coca-Cola, PepsiCo, GSK and Arla, including SAP and Oracle integration. Designed a standard dairy track-and-trace and CIP reporting application.
Project Manager MES
Took global projects from pre-sales to delivery. Technical architect for two global standardisation teams (SCADA, ArchestrA, S88, S95). Helped turn a blacklisted supplier into a $40M+ winner with a multinational.
MES subject matter expert, then Principal Consultant
EMEA MES expert at Invensys. Project Manager and Technical Director on a site-wide refinery PIMS that grew from $6.5M to $12M.
Consulting Manager to Sales Director, Middle East
Led the pursuits behind the company's first integrated MES win for a greenfield refinery ($20M+, President's Award), MES across a national dairy producer's sites ($8M+), the region's largest direct F&B MES project ($6M+) and a port master system integration. Regional software sales grew more than 15x.
Founded Leasha Ltd
Independent consultancy. Recovered a distressed dairy ingredients programme in Scotland and advised on a UAE dairy's digital strategy, both via SPX Flow.
Consulting Partner, Wipro
Digital strategy for downstream oil and gas. Industry 4.0 visualisation for Saudi Aramco; digital strategy for YASREF.
VP Consulting Sales, KBC (a Yokogawa company)
Sole-sourced energy optimisation programmes with national oil companies in Kuwait and the UAE.
Built JEFF
Designed and built, in my own time, the AI-based method that now runs every Leasha engagement.
VP Global Business Development, INDEFF
Built a first global CRM and MEDDPICC sales operating model; took global F&B manufacturers through MES vendor qualification.
What you can hold me to
Two questions first
What does good look like for you in 12 months? And who signs, and who loses sleep if it fails? Scope comes after both are answered.
No date I cannot hold
I would rather lose the work than sell you a schedule the delivery team cannot keep.
Bad news first, with the fix
If something goes wrong on my watch, you hear it from me before you find it, with the recovery plan in the same conversation.
The hard thing, said once
If the business case double-counts or the date is impossible, I say so early and privately to the sponsor, then help fix it.
On site when it matters
When a programme is in trouble I go to site and stay until it is back on track.
Your team gets stronger
I have coached engineers and consultants into senior delivery and sales roles. Your people should need me less by the end.
Food and beverage (dairy, beverages, snacks), consumer goods, oil and gas (refining, petrochemicals, polymers), chemicals, infrastructure.
Major pursuit leadership, MEDDPICC, CRM and sales operating models, bid governance, SaaS and perpetual licence models, consortium and partner selling, contract negotiation.
MES and MOM, SCADA and HMI, DCS and PLC integration, historians and PIMS, ISA-95, ISA-88, AVEVA and Wonderware, SAP and Oracle integration.
BEng Chemical Engineering, Loughborough University. British, based in Crawley, West Sussex. English, Gujarati and Hindi.
Want to talk it through?
Thirty minutes, no charge, and a straight view on whether I can help.